Alexandra Battey
DESIGNER - ARTIST - WRITER
MY WORK
This section contains samples of my design work. Click on any of the images to learn more about the corresponding project. If you are interested in hiring me for a design project, please contact me through this website or email me directly.
LOGOS
I designed this logo for a client's new company called Pick a Genie, a website intended to connect local service providers (from repairmen to hair stylists) with customers. The logo element works with the name of the company but can also stand on its own to suggest both a magic lamp and a genie at the same time.
This is the completed logo I designed for the Greenville Wordsmiths, an organization that empowers students ages 8-14 to discover and share their voices through the craft of writing. The client wanted a bold, clear design that included the name and start date of the organization.
I updated the logo for ALPHADEV, an organization working to promote the socioeconomic wellbeing of underprivileged women, children and youth primarily through literacy training. The organization wanted a cleaner, more modern looking logo that still kept all of the elements of their original logo.
This is the logo I designed for KnoWay Tutoring. The client wanted a logo that was inspired by street signs to help illustrate how the tutoring service could help students find their way through even the most challenging academic material. The logo needed to work well on websites and on printed material, as well as in color and in black and white.
BOOK DESIGN
I have worked on the layout of the BEA Buzz Books (adult and young adult versions) since Fall 2013. These books are collections of excerpts from upcoming books. The completed books are typically several hundred pages long and include excerpts from 25-40 different books. I was responsible for importing Word, PDF, and image files of the excerpts into the master InDesign document and formatting the excerpts to create the book. Digital versions of these books are available through the link.
I completed this project for Heidelberg's Print Media Demo Center. The client was looking for a 16-page booklet that could be printed & bound quickly. I created this booklet that features a clean layout, simple illustrations, and only two colors of ink (black, orange, or a combination of these two colors). I was responsible for the entire design of this book, including the concept, research, and creation of all text, layout, and illustrations. The link is a PDF sample (cover and 4 pages).
I worked on the layout and formatting of several books and workbooks Nathaniel Smith's Temper Tamers program. These projects included layout and formatting for books, workbooks, and worksheets. I was responsible for taking the author's original Word documents and creating consistent, polished layouts across books and forms/worksheets. (Please note: text in this sample worksheet is copyright Nathaniel Smith). These books are available at Nathaniel Smith's website through this link.
This project was a complete redesign of the cover and layout of the Aiken Master Gardener Association's Gardening Almanac. I redesigned the cover and reworked the entire interior layout to make the almanac easier to read and more consistent across the entire interior. The link will take you to a PDF comparison of the cover and some of the interior pages of the almanac.
FLYERS & BROCHURES
This is one of several postcard designs I've created for Sur West Homes. These postcards are designed to advertise the specific homes listed, as well as Sur West Homes's services to potential clients. I have also designed Facebook ads and informational flyers for Sur West Homes.
I designed this flyer for Biztegra to introduce the main components and benefits of their new marketing and commerce platform Publishr. This design allows for the maximum amount of information about the platform while highlighting key functions in an easy to read way. Please note: the contact information has been removed per the client's request.
I designed this trifold brochure for Dollar Item Direct to promote their Backpack Program. This brochure allows charitable organizations to learn about the program and order backpack packages at discounted prices to donate to children in need.
This is the cover of the 8-page spring brochure I completed for Jacuzzi Pool and Spa in Canada.
LARGE FORMAT PRINT
I designed large format print pieces for Clemson University’s info desk. My client wanted design pieces to display their different functions while still coordinating with the existing building design. I designed a new permanent vinyl banner to display the desk's name, window panels to show the campus venues the desk manages, and desk panels that highlight the student organizations the desk manages. I also researched print materials & suppliers and oversaw the installation of all pieces.
I designed this display board for Biztegra to use at a publishing trade show. I worked with Biztegra to create a clean, contemporary design that highlights their business message. The text content and logo were provided by Biztegra, and I was responsible for providing design concepts, finding and editing the images used, choosing fonts and colors, and creating the graphic elements (the info bubbles on the center panel and the infographic on the right panel).
I designed this infographic for Biztegra as part of their display board project. Biztegra provided the information used in the graphic and asked for a graphic that reflected the color and look of their logo. This graphic also needed to illustrate the layers of the marketing landscape that Biztegra works across. I designed a graphic that displays the necessary information in a clear way while also reflecting the look of their logo and overall brand.
I designed this large-format banner for KnoWay Tutoring. This banner was designed to hang in a student center to advertise the tutoring company. The client sent me a sketch and a list of requirements (dimensions, required information, etc.), and I designed this banner and made sure it was ready to be printed. Please note: The phone number of the company has been removed/replaced in this portfolio image at the client's request.